ELITE FIZZ IN A WHIZZ
"Bringing quality sparkling wines to a hitherto unreachable market – that’s our aim," says COOL CACHE Brands Ltd MD Sonja Goihl.
International research by Vinexpo shows that many, especially 20-25 year olds, desire the taste and kudos of fine sparkling wines, but are deterred by the number of varieties, and the arcane rituals and vocabulary that surround it. The industry has even dubbed this sector ‘The Untouchables’.Finally there is a product Everybody of the younger Generation can relate 2.
By putting our fantastic Frizzantes in a stylish can, and through careful marketing, we’re confident of making the break through.
In the UK, COOL CACHE is to comprise two, easily understood Frizzante varieties – a spicy and spirited Blonde, made from Gruner Veltliner and Welschriesling grapes; and a fresh and modern Rose Cuveé, made from Zweigelt grapes.
Less sweet than those produced elsewhere, these Frizzantes come from the Weinviertel region of Lower Austria, and are sourced for COOL CACHE by Vienna-based Johann Kattus, which has a 150-year winemaking pedigree. This is really great tasting fizz.
Both varieties are presented in an elegant ueber-stylish 200ml can which makes them ideal for parties, festivals, picnics and barbecues where corkscrews and glasses aren’t always available.
Research also shows that people often want an individual glass of wine, without having to incur the waste that goes with opening a bottle. Here too, COOL CACHE will make a difference.
Most of the world’s mature wine markets are experiencing the same phenomenon of wine-wary ‘Untouchables’ as the UK, and this presents excellent licensing opportunities.
COOL CACHE is developing an international network of wine producers, each with exclusive territorial rights to the COOL CACHE name.
In the UK, marketing will emphasise the brand’s convenience and modernism. We’re working with German bespoke inflatables advertising screen manufacturer BiggAIR to ensure high visibility for the brand at promotional events nationwide. And have also commissioned the production of a COOL CACHE promo "POWER POP" song to optimise media opportunities.This will be one burner of a cool track.
For more information:
Visit: http://www.cool-cache.com